Rhino Recyclone

Rhino released the world first rugby ball made from 70% recycled tyre rubber. This project was a self initiated design and film proactive campaign. Reimagining and reinventing the tradition recycle icon to represent a sustainable rugby ball. The idea “Made for the World” is both true to rugby values of inclusivity and in this particular case, sustainability. The film narrative also reiterated the core concept of recycling by reusing the footage again and again to show the repetition of practice makes perfect while demonstrating a true cultural insight of exercising with tyres. The film and design both try to encapsulate complete circularity.