Optegra - See For Yourself

The Optegra pitch needed a big idea, an idea that works across DRTV, press, B2B & B2C, OOH, digital and social.Optegra wanted to get across every aspect of their treatments and facilities they offer. The idea that won the pitch was See For Yourself.An idea that doesn’t push or scare people into having laser eye surgery but confidently informs people of the possibilities available.