Morrisons CLIC Sargent

In 2017 Morrisons partnership with CLIC Sargent. CLIC Sargent is a charity that supports thousands of families following a child’s cancer diagnosis. In my research I discovered that when a child finishes a treatment they get to ring a special bell on the ward 3 times to mark the end of their treatment. For a child with cancer, ringing the bell is a huge milestone. It means they've finished their treatment and are ready to get on with life. The end of treatment bell inspires children with cancer to persevere and it brings hope for the future when things are tough. This was the 1st piece of content Morrisons created for CLIC and has raised over £8.6 million to date.